lost in translation
Pathetic Patriotic Hungarian Beer Commercial Even More Pathetic than Pathetic Patriotic Canadian Beer Commercial
From an anonymous but clearly patriotic (and outraged) tipster. Watch, wince, and repeat.
Your tipster has been tuning in to Turulmeme (http://turulmeme.com/ ). For those who use Twitter, you should also try turulcsirip.hu (mainly Hungarian).
I must say as a patriotic Canadian married to a patriotic Hungarian...HOW DARE YOU? The original I AM CANADIAN beer commercial was fantastic and Canadians everywhere loved it and got the humour in it as well. LIGHTEN UP!
Oh, Canada, the mighty rivers of British Columbia, those rugged lumberjacks...
"I cut down trees, I skip and jump
I love to press wild flow'rs
I put on women's clothing
And hang around in bars"
That Joe the Canadian commercial made me embarrassed to be Canadian. To borrow from Ottawa Citizen columnist Dan Gardner (link below), that series of ads was a "stark and unmistakable demonstration of the narcissism, parochialism, insecurity, pettiness, and self-delusion that are essential components of Canadian identity."
http://www.ottawacitizen.com/Health/over%20yourself%20Canada/1174426/story.html
I agree with Canadian Gal. Lighten up. This Soproni commercial is better than anything the Hungarian Tourist Board was able to come up with during the course of the past 20 years, while wasting millions of dollars in the process. Also, before you all get your undies in a bundle, this type of country identity stuff is done in advertising all the time; it's not new and and it's not 'stealing' the idea from another country or product.
That's a relief to hear, Jules. And here I was thinking it was a blatant note-for-note rip off of the "I Am Canadian" guy. But now you have set me straight.
...say, you couldn't point us to one of those many, many other nationalistic beer ads with a young guy riffing on what makes his country unique and building it up to a silly pitch at the end, could you? Didn't think so.
P.S. As a Canadian/Hungarian dual citizen, I get to be embarrassed twice by this shit. Rats.
I think they're fine! Makes me wanna elope to Canada with a Hungarian woman!
They forgot their biggest national accomplishment: Canada, leading the world at being just north of the United States.
http://americas-best.com/graphics/pics_canada-billboard.jpg
I guess they also could take smug-capital of N.A.
Actually, Erik, on reflection I think the Hungarian knock-off of the Molson ad is slightly less pathetic than the original. Joe the Canadian self-mythologizes with boilerplate Canuck drivel about "peacekeeping, not policing", and "diversity, not assimilation". Both these supposed attributes of the Deranged Dominion, while nauseating, are also untrue.
Hungo dude, meanwhile, talks up all the hot chicks hereabouts. Now that's a point of national pride I can get behind!
All this commercial Nationalism is pretty funny when you know that Soproni is no longer a Hungarian owned beer!
It is owned by Heineken - you know, the company whose logo is the Red Star?
http://en.wikipedia.org/wiki/Heineken_Hung%C3%A1ria
OMG
it is such a shitty commercial and even this they had to steal off of somebody else????
Nincs karikás ostorom, nem vagyok betyár és nem hordok bőgatyát. A világ egyik legszebb és legnehezebb nyelvét beszélem, s rajtam kívül még több millióan értik, hogy mire gondolok, amikor azt mondom: Bokros-csomag. A hírnevem megelőz, ha külföldre megyek és szinte már örülök, hogy ha a turisták összekeverik Budapestet Bukaresttel. Megvetéssel gondolok Győzikére, Horváth Ágnesre, Pákóra és az egész képvisel~otestületre. Nem szeretem a parlamenti közvetítést, a sárga combino-t, a szegf^ut és a narancsot se. Itt élek Európa szívében, mégis azt mondják, el lehet innen menni. Bürokráciában mi vagyunk a császárok, és igenis.. nálunk vannak Európa legnagyobb adóterhei... Magyarország, én most leiszom magam.
You have funny math in Canada. 2009-1982 = 27years. Most countries start counting when they have complete independence rather than pseudo-self government.
@c'est moi's rather petty comment:
I don't know what your problem is or why you seem to have a rather large stick up your rear, but we celebrate the date upon which The British North America Act took effect and Canada was united as a country; July 1st 1867.
Come on, I thought you Canadians could take a little ribbing from your neighbors from the south.
------------------------------------------------
Two Canadians are ice fishing, bored out of their minds. One of them comes up with a bright idea, they'd try a guessing game.
So one of them thinks and thinks and nothing is coming to his mind except moosecock.
So his buddy asks him, "hey, did you think of a word yet?"
He smirks and says, "Yeah, I guess so."
"So is it edible?"
"Yeah," he laughs, "I guess you could eat it."
"Is it moosecock?"
@C'est moi: You are playing a dangerous game. Don't be fooled by their politeness and good manners - these Canadians are killers!
"I am Canadian" is specifically geared for the Canadian audience (and Molsons pocketbook) and was a clever, profitable campaign. What would your suggestions been to appeal to a Canadian audience? Be proud of your own clever campaigns. No need to bash for an inner need to knock about anything that does not conform to your taste.
Canadians are simply too fucked-up in the head to be taken seriously in anything, sorry to have to report this fact so openly. I wish I could have composed it in a more palatable fashion, but there really is no nice way around it. Ouch!!!
I always knew Canadians are rather messed-up in the head and feel utterly inferior to their American masters, who -- let's face it -- oftentimes consider Canada the 51st state of the United States of America.
Regaring the land mass of Canada, half of it is going to be MELTED within the next 25-35 years, I understand. Ouch, that'll hurt their image, huh?
@Sean, we are with you, friend, and feel your utter embarrassment: "....a stark and unmistakable demonstration of the narcissism, parochialism, insecurity, pettiness, and self-delusion that are essential components of Canadian identity."
$Jules, you don't quite get crap, it seems. too bad, really (for you, that is). Take lessons from Sean, fool!
@Plumcrazy: any nation's citizens that have to go to such length to boast to everyone in the world that they are the best out there must be having a giant dose of inferirority complex. They know they will never measure up to the Yanks, really, so instead they have to "prove" to everyone out there that they are actually better than the Americans. How sad, indeed.
Regarding tyhe Hungo-asshole claiming to be "proud to be a Hungo," that is only because he is plain unlucky not to be Romanian or Slovakian instead.
@Gyuszi G This is first I ever heard of it. Most Canadians are not braggarts and we love our American neighbours but hardly consider us their inferiors. Narcisissm usually is applied to eastern european nations who think "white, might and right". I must say you are not very worldly nor are you very high in the EQ or intelligence department. Better look up the meaning of narcissism and while you are at it examine your own bullying ideas.
http://www.bullyonline.org/workbully/npd.htm
@ Pumcrazy sez: "I must say you are not very worldly nor are you very high in the EQ or intelligence department. Better look up the meaning of narcissism and while you are at it examine your own bullying ideas."
But to that, Gyuszi Gy. sez this: Plumcrazy, I must say you are not very worldly nor are you very high in the IQ "intelligence quotient" department. Better look up the meaning of IQ (and not "EQ," please, as that means something completely different) in Wikipedia, and while you're at it, kindly examine your own defective ideas.
http://en.wikipedia.org/wiki/IQ
Thank you, and you have been a real super trooper so far, Plummed & Krazy.
@ all
My guess is that a multi-million dollar corportation would have spent a lot of money on focus groups before making a decision to release that commercial.
It would appear they targeted the commercial for
the under 35 crowd and it was realesed because the feedback was postive
Note I said "I guess"
@olga, what works for Canadians will no work for Hungarians. These days, the nation of Hungary is the pariah of the Carpathian Basin of Central/Eastern Europe. The Slovkas are laughing at the Hungarians, and so do the Romanians, Serbs, etc, etc.
To try to turn this humiliation into some sort of proud nationalistic battle cry, in the form of a stupid-ass beer comemrcial for a Dutch-owned beer company, is a lot more laughable in the case of Hungaria than in the case of Canada.
@ Gyuszi
Whichever company paid for that commercial, do you not think they used a focus group?
My understanding was from the Molson VP - (so it's just one person's statement to me ) that no commercials are created without focus groups because of the expense of renting TV, radio, time or print space.
I find some commercials really offensive and I always marvel what kind of people were in the focus groups. BTW, this guy also told me that if the company receives a complaint, they take it seriously. He said there is an advertising formula that for every person who takes the time to write in, there are 1000 people who hate the commercial. ( I am totally making up the 1000 figure because I can't remember the real figure he quoted)
@olga: "Whichever company paid for that commercial, do you not think they used a focus group?"
MY ANSWER: No, I don't. But what if they had? Something utterly nonsensical and ridiculous is still that, even if it passed 6 focus groups and 12 committees. Like these dumb-ass beer adverts.
Of course, if the Molson "focus group" you speak of was composed of some in-bread, ultra-patriotic Canadian morons, I can see how the TV spot we are discussing passed their muster with flying color. It's just the Americans and the rest of the world is laughing at it, you see.
No better than the Hungarian rip-off version allegedly promoting Hungarian Sopron beer made by the Dutch company Heineken. Heck, I would be laughing too hard to take but a gulp of the stuff, anyhow.
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